OAAA Selects Obie Finalists

NEW YORK Twenty-six agencies made the finalist list for the Outdoor Advertising Association of America’s 2004 Obie Awards today.

Crispin Porter + Bogusky in Miami was nominated for its Ikea, the Miami Rescue Mission, Mini and Molson outdoor ads. Chicago-based Leo Burnett and LB Works garnered recognition for Starbucks, Altoids and Tampax messages. Bartle Bogle Hegarty in New York had work for two clients, Axe and Johnnie Walker, make it as finalists.

DDB was chosen for its work on behalf of McDonald’s in New Zealand and a Seattle Supersonics effort. McCann-Erickson ads picked as finalists were for MasterCard from its New York office and Sweetex via its Mumbai, India, facility. Toronto-based Taxi’s efforts for Mini and Nike made the cut.

Other finalists are: Arnold in Boston for Volkswagen; Axmith McIntyre Wicht in Toronto for Amnesty International; BBDO in Canada for the Dairy Farmers of Ontario; Bailey Lauerman in Lincoln, Neb., for Tobacco Free Hall County; Boone/Oakley Advertising in Charlotte, N.C., for New Life 91.9 Radio; Carmichael Lynch in Minneapolis for the Cub Scouts; Disney’s Yellow Shoes Creative Group in Lake Buena Vista, Fla., for Walt Disney Parks and Resorts; and Goodby, Silverstein & Partners in San Francisco for Hewlett-Packard.

Also, Ground Zero in New York for ESPN; Hoffman York in Chicago for Women Against Handgun Violence; Holmes & Lee in Toronto for The Weather Network; J. Walter Thompson in New York for the Diamond Trading Company; Mindshare and Ogilvy & Mather in New York for American Express; Richter7 in Salt Lake City for KUED TV; TBWA\Chiat\Day in Playa del Rey, Calif., for Ipod; Young & Rubicam in New York for Campbell Soup Company; and Zonazero in Monterry, Mexico, for Postermedia.

Obie winners, merit awards and finalist distinctions will be named at the 2004 Obie Awards, held at the 2004 TAB Out of Home Media Conference and Expo in Scottsdale, Ariz., on April 20.