O2 Business Campaign Highlights Support for SMBs to Navigate Business Recovery

Multimillion-dollar TV ad spot "Record Store" was created by VCCP to address uncertainty

O2 Business campaign targets small and media businesses who need support O2

With the British economy starting to recover from the effects of the pandemic, O2 Business has released a multimillion-dollar campaign that reaches out to small- to medium-sized businesses, or SMBs.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.