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The fate of several local players that create ads for the New York Times Co. Digital is uncertain. The client is holding a review for the consolidated $40 million ad account of its online operations.
The Times Co. last week named six New York-based contenders for the business and issued a statement through consultant AAR/Bob Wolf Partners that read, in part, “The assignment potentially may include work on all the Times Co. Digital brands including … Boston.com
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