NYT to Extend Brand With 'Today' Launch

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The New York Times is extending its brand into the burgeoning medium of video ad networks. Through a partnership with RMG Networks, the paper will become the sole brand on RMG’s Urban Mobile Network, launching Monday (March 1). Known as NYTimes.com Today, the brand will reach across 850 screens in cafes and eateries in New York, Boston, Chicago, San Francisco and Los Angeles, reaching 6 million consumers monthly.

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