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NEW YORK When the New York Stock Exchange talks about liquidity, they mean liquidity, complete with fishies and sea coral. Now those are two assets that can really pad a Wall Street portfolio.
This new campaign from Fallon for NYSE/Euronext is full of such cool visualizations of financial metaphors, both abstract and in the case of the sea monsters, pretty literal. It’s also chock-full of dazzlingly fluid visual surprises, all made in CG animation produced by Stardust Studios.