NYPD In Contract Negotiations For Recruitment Ads

NEW YORK — The New York City Police Department is currently negotiating with one of four agencies contending for its estimated $30 million, five-year creative assignment to boost recruitment, sources said.

Sources identified three of the four contenders: Omnicom’s Bernard Hodes Group and TBWA\Chiat\Day, and the Wolf Group, all New York. The companies declined to comment. Hodes bills itself as a “recruitment marketing specialist” and has worked for Kellogg’s and GlaxoSmithKline, while TBWA\C\D has created ads for the New York City Board of Education’s teacher recruitment initiative over a year ago.