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LOS ANGELES TaylorMade Golf and incumbent agency NYCA introduced a global print and television campaign Saturday for the company’s new r7 quad driver—the club used by Retief Goosen as he won the U.S. Open yesterday.
Debuting in the July issues of magazines including Golf, Golf World and Golf Digest, an eight-page gatefold outlines the characteristics of the six-setting club; its center of gravity can be shifted to optimize launch angles, flight path and spin. Follow-up print ads will continue through September.
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