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LOS ANGELES Independent NYCA has been awarded creative and strategic advertising duties for AutoAnything.com, the agency said Thursday.
The San Diego-based shop was one of “at least” four agencies contacted by the client, according to NYCA CEO and creative director Michael Mark.
NYCA’s research-based campaign is expected to cover multiple creative platforms, Mark said. A break date has yet to be determined, and neither a past nor current advertising budget was available.
Founded in 1979, AutoAnything originally specialized in sheepskin car seat covers and custom floor mats, Mark said.
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