NYCA Additions

NYCA has hired Jennifer Cardenas as vice president of business development, focusing on accounts like DirecTV, TaylorMade Golf and The San Diego Union-Tribune. She most recently developed joint marketing campaigns for Turner Networks, Soapnet, ESPN, HBO and Fox Sports. The Encinitas, Calif., shop has also welcomed Ian Jensen as a graphic designer and Kaitlin Hunkele as a project coordinator.