N.Y. State Lottery Reviews Its Ad Business

Longtime incumbent DDB will be invited to defend

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Hey, you never know.

Your agency could win creative responsibilities for the New York Lottery, which this month will issue request for proposal for its advertising business, the state gaming commission has confirmed. DDB in New York is the incumbent.

The lottery's media spending approached $50 million last year, according to Nielsen. That amount does not include internet, business-to-business spending or Powerball and Mega Millions, as those games span multiple states and therefore aren't managed by a single state entity.

DDB will be asked to defend, according to the state.



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