N.Y. Shop Studies Luxe

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A new proprietary study from Ziccardi & Partners examining key affluent segments of the population has helped the shop land several new accounts.

The New York-based agency worked with research firm Greenfield Online on the Audience Segmentation Profile, surveying 5,000 buyers of luxury goods and services. The shop also conducted interviews with 250 lux ury consumers, researching trends and reportage relating to them.

The two companies used the study’s findings to devise several target able market segments, among them “power children” (13- to 34-year-olds with dot-com money to spend) and “Grey Pouponers,” (35 years old and up with old money and conservative values).



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