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NEW YORK A player takes a shot, and the soccer ball surges forward, unrelenting in its quest for the net. You’d almost believe there’s an outside force guiding the ball toward its destination. If you take a closer look, you’d see there is: It’s the spirit of Red Bull.
That description encapsulates Red Bull’s first image campaign promoting its New York Red Bulls Major League Soccer franchise (which it acquired in 2006).
“The power of the Bulls” integrated marketing campaign kicked off this week.
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