N.Y. Ramada Inn Speaks to Republicans

NEW YORK Just in time for the start of the Republican National Convention, a one-off ad for the New Yorker Ramada Inn & Plaza here courts delegates with the headline, “Conservatively speaking, we offer the right view of the convention.”

The ad, by Needleman, Drossman and Partners, will run in the Daily News at the end of this week. The convention starts next week at Madison Square Garden in New York. Copy proclaims, “No matter what your views are, you can’t find a better view of New York City’s conventional and unconventional goings on.”

“We felt this was an opportunity to say, ‘Look, we’re right here. Right around the corner,’ ” said Bob Needleman, president and co-creative director at the New York shop. Even for convention-goers who have already booked rooms, “there are parties that are held, there is a bar, they have places to relax, lounges. It’s a place to come over.”

The new ad is the latest in a campaign that has spotlighted the hotel’s history with headlines like “DiMaggio loved cheesecake” and “Castro stole the ashtrays.”

Campaign spending was undisclosed.