N.Y. Mental Health Dept. Signs 6 Shops

NEW YORK Six agencies will split the New York Department of Mental Health and Hygiene’s estimated $3-5 million advertising account after nearly 50 shops originally contacted the client this spring.

The six roster shops, all in New York, are I Claudia Visual Communications, Ork Macro, DeAngelo Callahan Advertising, Jeff St. Onge & Friends, LPNY and the Wolf Group, said Jeffrey Escoffier, the client’s director of health media and marketing. The open-ended roster status will allow the shops to pitch various projects throughout the year, with no shop getting more than $1.5