N.Y. Film Festival Hires Organic

NEW YORK Organic in New York has been tapped to update the Web site for the second annual Tribeca Film Festival, the i-shop said.

The new version of the site (www.tribecafilmfestival.com), set to launch in April, will provide e-commerce functionality, which will let users view detailed program information and buy festival film tickets online.

The Tribeca Film Festival, which premiered in May 2002 and attracted more than 150,000 people to Lower Manhattan, will take place this year from May 3-11.