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NEW YORK Margeotes/Fertitta + Partners has won the $7 million regional account of Independence Community Bank.
The shop wrested the account from Publicis Groupe’s The Kaplan Thaler Group in New York after a three-month review. The agency also picked up media duties from Initiative Media. Wolfe Group was also a finalist in the review.
“If you go walking through any part of Manhattan, it’s amazing the retail space that Commerce, North Fork and a lot of banks own,” said Fred Langbecker, chief operating officer and chief strategic officer at MF+P.
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