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Pressured by a group of Hispanic broadcasters and Inner City Broadcasting in New York City, New York Attorney General Andrew Cuomo has initiated an investigation into Arbitron’s portable people meter system.
Arbitron received a subpoena Tuesday (Sept. 9) from the NYAG’s office requesting PPM documents dating back to 2003. The research firm has until Sept. 19 to produce the paperwork.
The broadcasters seeking government intervention fear lower ratings and lower revenue with the PPM, claiming Arbitron’s methodology undercounts African-Americans and Hispanics.
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