N.Y. Agencies Compete for Jeweler

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BOSTON High-end jewelry retailer Shreve, Crump & Low is talking to six agencies in a review of its ad account, according to Pile and Co., the consulting company overseeing the process.

In the hunt are: Agency212, Avrett Free & Ginsberg and M&C Saatchi, all in New York; and Connelly Partners, ISM and Wallwork Curry McKenna, all in Boston. AFG is a unit of the Interpublic Group; the other shops are independently owned.


A cut to finalists will be made by month’s end, with a decision coming in June, according to a Pile representative.

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