New Women's Soccer CMO Sees 'Hypergrowth' Potential

Julie Haddon trades the NFL for NWSL, with big plans to expand the league

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Julie Haddon keeps hearing that her step up is a step back.

When she became head of marketing for Dreamworks Animation in 1998—just before the studio produced Antz, Shrek and Madagascar—she was told computer animation was a fad.

When she left a consumer promotions gig at eBay to work for a startup called PayPal Mobile in 2005—two years before the arrival of the iPhone—she was scolded for leaving a sure thing for unproven technology.

When she left PayPal for Twitter in 2008, colleagues questioned why she’d market “a useless tool of noise.”

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