N.W. Ayer Ads for Wolverine Give Real Workers the Boots

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CHICAGO-N.W. Ayer & Partners gets real and gritty in a new campaign for Wolverwine World Wide’s work boot line beginning this week.
TV spots and single and spread print ads profile real people, such as welder Leroy Raleigh and ironworker Ed Gunning, and their trust in the quality of their Wolverine boots.

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