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LOS ANGELES Nvidia today confirmed that it has hired Omnicom Group’s Cutwater for creative and media chores. Estimated billings are $30 million.
Derek Perez, director of communications for the Santa Clara, Calif.-based manufacturer of high-tech graphic cards and related technology, said the agency’s first work would break in the second half of the year and include both business-to-business and business-to-consumer outreach.
The review was prompted by the company’s need to communicate a shift from what Perez called “enterprise-oriented” computing — such as the use of e-mail — to “visual-based” computing, defined as graphics-rich applications such as games.
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