NuVision Looking At Outside Shops For Its Account

NuVision Optical in Flint, Mich., sent out requests for proposals last week for its $3 million advertising account, currently handled in-house, sources said.

Among agencies believed to have been contacted by the optical retailer are Fitch Advertising and BK&M, both in Ann Arbor, Mich.; Simons Michelson Zieve and KBD, both in Troy, Mich.; and Mars Advertising, Southfield, Mich.

Agencies will present credentials at NuVision’s headquarters within the next several weeks, according to sources, while second-round presentations will be made at the agencies.

Officials at NuVision, owned by American Vision Centers, could not be reached for comment. The company has retail locations in eight Midwest and Mid-Atlantic states.

–Tanya Gazdik

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