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The John Nuveen Co. is seeking a new agency to get the investment house’s name in front of more brokers and financial advisers, a company representative said last week.
Nuveen is splitting with longtime agency Publicis-Hal Riney & Partners in Chicago and has enlisted marketing consultant Lisa Fortini-Campbell to help find a new shop, said Nuveen representative Kathleen Flanagan. Fortini-Campbell had headed the Riney office, and won the Nuveen business, earlier in her career.
Nuveen spends about $5 million a year on advertising, Flanagan said.
Agencies have yet to be contacted as the company develops a set of criteria.
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