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Nabisco has enlisted a beaver to help reposition its Planters Nuts.
A team at Foote, Cone & Belding in New York, led by senior creative directors John Colquhoun and Roger Feuerman, opted to place three droll hikers in contact with a hyperactive, dam-building mammal in “Nutty Beaver,” a new spot in 15- and 30-second executions breaking today. A previous ad focused on Planters’ low cholesterol benefits. The new spot, which retains the “Relax. Go nuts.” tagline, has health take a back seat to taste and plays on the theme, “Everyone loves Planters Nuts.”
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