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A kid plays on a swing, contemplating his afternoon snack. His co-star, an animated character in Nutter Butter’s 1973 television commercial, is the spitting image of Willy Wonka, the beloved Gene Wilder version, though some viewers have noticed touches of Uncle Sam. With an earworm jingle and a breezy backdrop, the spot serves a memorable piece of Americana.
Along with a one-of-a-kind shape, the treat’s quirky name helped propel Nutter Butter to superstar status when it launched in 1969.
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