Nutter Butter's Origin Remains a Mystery in Spite of Its Decades of Staying Power

The peanut butter-flavored sandwich cookies celebrate 50 years on the market

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A kid plays on a swing, contemplating his afternoon snack. His co-star, an animated character in Nutter Butter’s 1973 television commercial, is the spitting image of Willy Wonka, the beloved Gene Wilder version, though some viewers have noticed touches of Uncle Sam. With an earworm jingle and a breezy backdrop, the spot serves a memorable piece of Americana.



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This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.