Nutter Butter's Origin Remains a Mystery in Spite of Its Decades of Staying Power

The peanut butter-flavored sandwich cookies celebrate 50 years on the market

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A kid plays on a swing, contemplating his afternoon snack. His co-star, an animated character in Nutter Butter’s 1973 television commercial, is the spitting image of Willy Wonka, the beloved Gene Wilder version, though some viewers have noticed touches of Uncle Sam. With an earworm jingle and a breezy backdrop, the spot serves a memorable piece of Americana.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 4, 2019, issue of Adweek magazine. Click here to subscribe.