Nutella Will Serve Up Gooey, Chocolaty Concoctions at Its First Cafe in Chicago

The location will open May 31

Headshot of Katie Richards

If you’re one of those people that puts Nutella on everything or just eats it straight from the tub, it might be time to head to Chicago. On May 31, Nutella parent company Ferrero is opening the very first Nutella restaurant, the Nutella Café in Chicago.

“We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand—not just the dishes that will be served, but in the full experience from the moment you step into the space,” Noah Szporn, head of marketing for Nutella North America, said in a statement.

The menu is pretty extensive with all sorts of delicious creations to try no matter what time of day it is. You can go classic with a grilled baguette topped with Nutella, delicious hazelnut gelato or the standard crepes with fruit and Nutella. There are also some more savory options that will be made without the signature ingredients, including a kale salad with chicken or a panini.

“The Nutella Cafe offers something for everybody, and we encourage everyone to come in a try a dish or snack. We hope Nutella enthusiasts, Chicagoans and visitors enjoy the cafe as much as we enjoyed creating it,” Szporn added.

SapientRazorfish is the digital agency behind the project and design firm Slava Simontov brought the idea to life.

On opening day the first 400 people to arrive at the Nutella Café—located right by Millennium Park in Chicago—will be given one free item from the menu and have a chance to win some “special surprises.”

@ktjrichards Katie Richards is a staff writer for Adweek.