Nutella Takes Aim at Syrup, Declares Itself the Superior Pancake Topping

Brand leverages 'pancake season' with new social and experiential campaign

It’s no secret that syrup is the pancake topping of choice for most Americans. According to data collected by Statista from the U.S. Census and Simmons National Consumer Survey in 2019, 272.18 million Americans use pancake and table syrup, compared to 55.74 million who don’t.