Numark Taps Titanium for Brand Overhaul

BOSTON Titanium has been chosen by Numark Industries, a leading provider of turntables, CD players and mixers to D.J.s and club professionals, for a brand-identity overhaul.

Titanium’s assignments include Web site development and collateral, including Numark’s annual product catalog. “Our challenge will be … bringing a new level of coolness to a crowded playing field,” said Andrew Kesin, principal of the Northhampton, Mass., shop. The shop was chosen after a review of companies in New England and New York.

The independent agency is well versed in handling youth and pop-culture oriented clients, having worked for Burton Snowboards, MTVi, Reebok, Rollerblade and VH1.