NUDG Sticks With Upfront Process

Following an all-day meeting on Thursday at the Millennium hotel in New York, the Network Upfront Discussion Group could not reach a consensus on how to change the upfront TV-ad-buying process. About 40 executives from agencies, trade associations, marketers and TV networks attended the session. “While not a perfect process, the current process is acceptable,” said Bob Liodice, president of the Association of National Advertisers, who with Burtch Drake, president and CEO of the American Association of Advertising Agencies, organized the meeting. No further NUDG meetings are planned.