Nude Shoed Jackman; 2020’s Top Halloween Costumes: Friday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bare-Ass Hugh Jackman Proudly Swears to ‘Only Wear’ the Boots He’s Now Endorsing In a revealing new ad, Hugh Jackman appears to be confused about the terms of his endorsement agreement with Australian boot brand R.M. Williams. He’s under the impression that his agreement to only wear R.M. Williams boots means that’s literally all he’s allowed to wear, and lauds the brand in near nudity while discussing it with a company executive. Get an eye-full of the entire… endorsement package. Can’t get enough Hugh Jackman? This spot quickly follows another funny ad appearance by the star in a Ryan Reynolds-narrated ad for Jackman’s Laughing Man coffee brand. Pantone’s Newest Color Is an Ode to Menstruation Pantone is celebrating the billions of people on the planet who menstruate with a bright red hue released in partnership with Intimina for the intimate wellbeing brand’s campaign “Seen+Heard.” The color, aptly named “Period,” aims to end the stigma of the bodily function by helping people feel comfortable with their bodies and teaching them about menstrual care. More about the campaign: It also includes a donation to an international charity for women and girls. Related: On a less empowering note, period and leak-proof underwear brand Mobidobi says Facebook banned one of its ads, saying scenes using the color red to represent period blood would have to be edited out if the brand wanted the campaign to resume. Senate Committee Votes to Subpoena Big Tech The top execs at Facebook, Google and Twitter will be subpoenaed by the U.S. Senate Committee on Commerce, Science, & Transportation over their content policies, with a particular focus on their protections allowed by Section 230 of the Communications Decency Act and whether the act should be reformed. These platforms don’t face the same legal liabilities as other, more traditional media companies, and some political figures including Republican Senator Roger Wicker say they disproportionately suppress conservative views. Will Big Tech be “broken up”? This is only the latest concern that has brought these companies under government scrutiny. Related: Facebook extended its election ad policies, announcing it will ban ads that executives believe “delegitimize the outcome of an election” and will formally ban ads that promote QAnon conspiracy theories. Here Are the Top Halloween Costumes of 2020 Without big-ticket movies in theaters as planned, TV shows and video games are inspiring the most popular Halloween costume options this year. That means you’re likely to see revelers and trick-or-treaters donning digs modeled after people and characters from Netflix’s Tiger King, Fortnite and Overwatch. But one other notable category is showing up in greater volume too: real-life heroes like doctors and nurses. Back to the classics: In a dearth of new popular film characters, some people are turning to old favorites. The Latest News in Job Moves Red Bull has named Ken Turner to executive vp and CMO for its North American operations, which makes Turner the highest-ranking Black executive at the company. Marketing veteran and diversity champion Jonathan Mildenhall has been appointed as challenger bank Dave’s first CMO. Havas has parted ways with Harry Bernstein, the creative leader of its New York office and founder of creative consultancy Annex88.Ford’s new CEO, Jim Farley, started off his first day in the top job by making some big changes in the C-suite, including a move that will give Lincoln president and Ford CMO Joy Falotico control of the Lincoln brand. More of Today’s Top News & Highlights NFL Postpones First Football Game Due to Covid-19Fenway’s New Robotic Cameras Help Fans Be Fans While Also Helping the Red Sox With MarketingP&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021IPG Confirms Job Cuts at Kinesso and MatterkindAMC+ Streaming Service Expands to Apple and Amazon, With No Cable Subscription NeededThe Bachelorette Hits the Big Screen: PopSugar, YouTube TV and ABC Host Drive-In PremiereHere’s How Google’s $1 Billion Investment in Publishers Will WorkOnline Shopping Set to Surge This Holiday SeasonTransUnion to Buy Tru Optik MLB Declares Its Postseason a ‘Remix’ to Celebrate Its Largest Field Ever in New Campaign The pandemic flipped the MLB schedule on its head, so the league expanded its postseason, giving 16 teams a shot in the playoffs. It’s hyping the action and its bright young stars in an energetic ad narrated by DJ Khaled. More of the Latest: 7 Social Platforms Where Gen Z Is Most Likely to Be Found Hanging OutDisney+ Subscribers Watched 525 Million Minutes of Mulan on Opening WeekendLeaders With Disabilities Urge Brands and Agencies to ‘Let Us Tell Our Own Stories’WeTransfer and Samsung Spotlight How 3 Photographers Are Reflecting on This YearInfographic: How the Pandemic Has Altered Consumers’ Food and Eating PreferencesPandemic-Induced Alcohol Hoarding Might Return in WinterIn Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp