Nu-Kitchen to ML Rogers

NEW YORK Independent ML Rogers has added NutriSystem’s Nu-Kitchen without a review. The shop is preparing a print, direct, Internet and guerrilla marketing campaign set to break in November.

The New York agency was tapped based mainly on previous work it had undertaken for NutriSystem. Nu-Kitchen co-founder Mark Newhouse said: “Mike Rogers and his team understand the enormous potential that Nu-Kitchen represents, and are just the agency to figure out how to grow awareness and generate trial for our incredible service.”

ML Rogers managing partner Janique Helson said Nu-Kitchen was an important addition because it gives the shop a chance to gain further credibility in New York’s competitive upscale food market.

Nu-Kitchen is a gourmet meal delivery company that offers healthy, freshly prepared breakfasts, lunches and dinners, as well as sides and snacks, plus weight loss, mother/baby, convenience and vegetarian programs. Homes and offices are served.

The client plans aggressive expansion beyond its current Manhattan base.

Other key ML Rogers clients include Atlantis Resorts, Blistex, Checkers Drive-Ins, Scotts and Stridex, among others.