NPR Finds New Audiences Through Spotify and Amazon Partnerships

Podcasts and smart speakers have been good for National Public Radio

PALM SPRINGS, Calif.—”Alexa, play Morning Edition.” While maybe a bit jarring to hear one of National Public Radio’s staple shows alongside a disruptive tech company like Amazon, the partnership is evident of NPR’s strategy to find new audiences through other companies, which also include Google and Spotify.