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PALM SPRINGS, Calif.—”Alexa, play Morning Edition.” While maybe a bit jarring to hear one of National Public Radio’s staple shows alongside a disruptive tech company like Amazon, the partnership is evident of NPR’s strategy to find new audiences through other companies, which also include Google and Spotify.
“Legacy platforms like radio are stronger than ever because apps, streaming and voice activation have made them more personal,” said Gina Garrubbo, president and CEO of National Public Media, the sponsorship subsidiary of NPR.
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