NPR Finds New Audiences Through Spotify and Amazon Partnerships

Podcasts and smart speakers have been good for National Public Radio

Gina Garrubbo at Brandweek
National Public Media's Gina Garrubbo was one of Brandweek 2019's keynote speakers. Sean T. Smith for Adweek

PALM SPRINGS, Calif.—”Alexa, play Morning Edition.” While maybe a bit jarring to hear one of National Public Radio’s staple shows alongside a disruptive tech company like Amazon, the partnership is evident of NPR’s strategy to find new audiences through other companies, which also include Google and Spotify.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.