Noxious Humor


“I gotta tell you guys, it’s a very big statement,” says Jason Alexander—arms plaintively stretched, palms out, with a new beard unable to disguise a George Costanza passive-aggressive half-smile threatening to explode into sarcasm.

On the set of his commercial directorial debut—for Crispin Porter + Bogusky, arguably the George Steinbrenners of unflappable agency hipness—Alexander goes on to explain the ad’s “big jump in style.” He’s trying to sell his stylistic authority to representatives from the clients, the Ad Council and American Legacy Foundation, as well as the agency team of Scott Linnen and Tiffany Kosel, who crowd a Studio City, Calif.,

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