Now Playing: Netflix Family Values

NEW YORK A crabby uncle with a taste for horror movies stars in this funny Netflix spot from Goodby, Silverstein & Partners in San Francisco. The commercial touts the online movie rental site’s downloadable direct-to-PC service with the slightly unhinged “Wrightnow Family.” The quips back and forth among clan members as they each request their favorite genres heighten the humor. Uncle Hector refuses banana bread from his all too cheery niece, explaining that he and “Mr. Putty want to watch a scary movie,” as he maneuvers the head of the white stuffed animal cat on his lap. The oddball spot ends with the uncle in one of the kids’ bedrooms watching a movie on a notebook PC with the cat on his lap. “That’s a big snake,” he says.