Now Playing: Netflix Family Values

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A crabby uncle with a taste for horror movies stars in this funny Netflix spot from Goodby, Silverstein & Partners in San Francisco. The commercial touts the online movie rental site’s downloadable direct-to-PC service with the slightly unhinged “Wrightnow Family.” The quips back and forth among clan members as they each request their favorite genres heighten the humor. Uncle Hector refuses banana bread from his all too cheery niece, explaining that he and “Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in