Now Isn’t the Best Time for Aspirational Celebrity Marketing

Tips on using influencers in our time of coronavirus crisis

Hollywood sign
Plenty of people wish Hollywood would social distance itself from the planet.

Key insights:

In normal times, celebrity spokespeople help boost sales by imbuing brands with their winning personalities and desired attributes. The strategy, tried. The results, true.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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