Now Is the Time to Connect With Consumers on a More Human Level

Marketing no longer looks the way it did even 5 weeks ago

green black and grey hands holding hands surrounding a grey and green earth
Part of marketing with purpose means meeting consumers where they're at. Getty Images

Amid the massive uncertainty that surrounds most every part of our lives we can be certain of two things at least: We have more questions than answers, and anyone who suggests otherwise is a shill. And the past provides no actionable blueprint for moving forward.

@SethMatlins Seth Matlins is the evp, cultural strategy and insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights.