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BOSTON Nova Marketing has been tapped for a project by Eastman Footwear, an importer of licensed and private label footwear, for an in-store branding project at Designer Shoe Warehouse that is intended to attract more male customers.
“Unlike women, who prefer to browse collections, men come into shoe stores on a singular mission—they know what they want and they become frustrated if they have to search for it,” said Larry Green, Nova’s director of business development.
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