'Notflix and Chill' With New Sketch Comedy Series From I Can't Believe It's Not Butter

What happens behind closed refrigerator doors?

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Countless TV and film properties have leaned into the drama that can be found in day-to-day life, showing audiences that even the most idyllic suburban landscapes can hide sinister secrets beneath the surface. Yet, there is one familiar landscape in which the dramatic potential has remained thus far untapped: the inside of the refrigerator.

On Jan. 17, I Can’t Believe It’s Not Butter began to air a sketch comedy series titled The Butter Compartment under the banner of the brand’s satirical nod to Netflix, Notflix.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in