Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This time last year, Mr. Peanut was dead.
While driving the Nutmobile with actors Matt Walsh and Wesley Snipes, the century-old mascot for Kraft Heinz’s Planters brand lost control and veered off a cliff. Days later, the character came back to life as Baby Nut in an ad that aired during Super Bowl 2020, putting the legume on a fast track to becoming his former self. (By August, for example, Mr. Peanut somehow celebrated his 21st birthday.)
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in