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What consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end? Probably no one.
But what if that gift were a randomly-selected venomous snake? Still, no one?
The intentionally ridiculous scenario sets up the latest campaign for Archer Roose, a premium canned wine brand that added Hollywood multi-hyphenate star, Elizabeth Banks as co-owner and chief creative officer last year.
In a series of social media teasers and short videos that started dropping around Valentine’s Day, Banks first delivered the news of the live snake giveaway for any oenophile that reached the lofty 100,000 purchase mark.
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