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Mars Advertising takes a tongue-in-cheek approach in a new print campaign this month for Champion Underwear. Ads feature the new tagline, “Times have changed. Your underwear should change with them.”
The first print ad for the Winston-Salem, N.C.-based company breaks Feb. 10 in Men’s Health and Feb. 16 in In Style. It shows three older men sitting on a bench wearing nothing but their baggy briefs. “Pop-ups” that appear over each of them illustrate their fuddy-duddy attitudes.
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