Not Your Father's Underwear: Mars Gives Champion An Attitude

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Mars Advertising takes a tongue-in-cheek approach in a new print campaign this month for Champion Underwear. Ads feature the new tagline, “Times have changed. Your underwear should change with them.”
The first print ad for the Winston-Salem, N.C.-based company breaks Feb. 10 in Men’s Health and Feb. 16 in In Style.

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