Not Your Father's DRTV

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

There is a quiet revolution happening in agencies across the U.S.—quiet perhaps because it involves direct-response television advertising, which is still considered unsexy in some quarters.

I’m not talking about direct-response TV as simply one media tactic, but as an integrated part of the bigger solution that all clients are now demanding: how to lower the cost of strategic customer acquisition and measure/optimize the return-on-marketing investment on a daily basis.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in