A Not-So-Perfect Fit

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A candidate has impeccable credentials and strikes you as personable, bright, a great match. You feel blessed. Then your new employee reports to work—and reality bites.

Steve Hayden, now vice chairman of Ogilvy & Mather, was in a rush to find a senior copywriter to work on Apple in 1981 at Chiat/Day San Francisco.

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