Not as Pleasing to Nose and Eye

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

One more reason why the recession is a drag: People don’t smell as good. At least, that’s a reasonable inference from the data in a Boston Consulting Group report, based on polling conducted in March.

Forty-three percent of respondents said they’re not buying fragrances and perfumes at all these days, while 30 percent said they’re doing so less often. Thirteen percent are buying such items on promotion only, and 10 percent are buying at places with better prices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in