Not Just New, but Necessary

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Given the rapid evolution across all things digital, remaining competitive requires constant reinvention of your product. Of course, everybody knows that old saying, that necessity is the mother of invention. The problem is, that adage doesn’t get at the real problem. The challenge lies not just in the inventing but determining what’s necessary.

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