Not Every Brand Will Survive Covid-19, According to Hotel Executives

CEOs of Marriott, Hilton, IHG and Hyatt spoke to hospitality students about the state of the industry

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The hospitality industry will likely have the effects of the Covid-19 crisis seared into its collective memory for years to come—but, week by week, the troubled sector is beginning to recover.

That optimism was the primary takeaway from a panel discussion featuring executive leadership from the world’s largest hotel brands. The virtual event, hosted by New York University’s Jonathan M. Tisch Center for Hospitality, featured Hilton president and CEO Christopher Nassetta, IHG CEO Keith Barr, Hyatt president and CEO Mark Hoplamazian, and Marriott president and CEO Arne Sorenson, who came together to speak to hospitality students.

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