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It seems rumors of the death of TV advertising have been greatly exaggerated. Researcher eMarketer now predicts that U.S. TV ad spending will account for over 39 percent of all major media spending by advertisers in 2015, fractionally higher than its share this year.
EMarketer forecasts that total media spending will hit $174 billion in 2015, up from $155 billion this year. Over the same period, U.S. spending on TV advertising is projected to rise from $61 billion to $68 billion.
But
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