Nostalgia, Music and This Pirate Radio Station Bring Older Adults Together

Radio Recliner helps seniors connect and combat isolation

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

When one conjures up images of a pirate radio station, it usually includes a collection of hippies and subversive types looking to tweak the establishment’s nose. Or, it could remind you of several Richard Curtis films.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in